Social Media

Alyssa J. Dillon

Cross channel system for launches and evergreen content. I set the visual language, built template families, and documented usage so the team could produce at volume.

Impact

Generated 1,349 leads in twelve months from a $27 entry-point offer, fueling multi–six-figure mastermind launches at $62 CPL on $84k ad spend. Faster production and consistent look with clear paths from ad to low-barrier resource.

Contribution

Art direction, template suite, publishing SOP, testing frames for ads

Industry

Marketing education

Assets

Advisory Accountant

Social suite template system for Advisory Accountants that brought consistency, polish, and credibility to a B2B finance audience.

Impact

Clearer sessions, smoother handoffs to consultations, and measurable lift in qualified inquiries.

Contribution

Art Direction, style guide, social media template system, post to booking paths

Industry

Marketing education

Assets

PedsDocTalk

Parent friendly system that connects daily content to resources, courses, and events. I balanced warm visuals with a clean structure the team could run.

Impact

Higher engagement and a clean path from post to resource. Social growth tied to the content engine, including significant Instagram gains (+85k followers).

Contribution

Art direction, post and story templates, content pillars, moderation guidelines, calendar and versioning

Industry

Health & Wellness

Assets

Dan Nicholson

Executive brand support for an author and educator. I aligned the messaging from paid ads to purchasing page to increase conversion.

Impact

Elevated ROI-focused messaging into clean, credible visuals that cut through the noise, expanding reach and reinforcing authority in a competitive space.