Case Study

Brand & Marketing Hub

2020-25

$100k

First 6-Figure Cash Month

$500k+

Annual Revenue

500% ROI

In One Month

Alyssa J. Dillon, Inc.

Alyssa coaches online entrepreneurs. She needed a brand and site that matched her authority and made it easier for clients to find the right next step.

Team & Partners: CEO, development, sales, operations.

Deliverables

Brand identity and standards
Marketing hub website
Resource landing pages and conversion paths
Launch assets
Templates and libraries
Team enablement

The Project

My Role & Ownership

As the Senior Graphic Designer, I owned design across channels and kept work on brand and on time. I translated goals into a practical plan, set checkpoints, partnered with development and sales, and maintained quality through launch.

  • Brand identity and system with clear usage rules

  • Website as a centralized hub with connected conversion paths

  • Templates and enablement kits for decks, email, and social

  • Review rhythm, file standards, and clean handoffs

The Challenge

Results were strong, but systems were scattered. Content lived in different places, approvals were slow, and the website was not acting as a true marketing hub.

  • Keep Alyssa’s voice while professionalizing design

  • Reduce manual work and shorten rounds for a lean team

  • Move quickly without breaking what already worked

The Solution

A three phase plan that moved from insight to implementation.

Phase #1: Insight & Strategy

Clarified audience and promise. Set success metrics and a one-page brief. Defined governance for scale.

Phase #2: Foundations

Delivered the brand system, templates, and a centralized website. Built resource landing pages and clean conversion paths. Documented file standards and naming.

Phase #3: Growth Support

Directed cross-channel launch creative. Tuned templates and processes as volume increased during ongoing launches.

Results

  • First $100K month following the launch of her new brand and website

  • $500K+ annual revenue run rate

  • 500% ROI month shortly after, aided by higher engagement and perceived authority

  • Faster content creation and smoother launches thanks to the brand hub and templates

“I knew I needed help when I was juggling content and sending people all over. After the new brand and site, the work felt simple and clients moved through cleanly. The six figure month and faster launches came from having one hub and clear templates. Elevating my brand and site (with solid systems and processes) helped me step into my role as a leader.”

Alyssa J. Dillon

$100k

First 6 Figure Cash Month

$500k+

Annual Revenue

500% ROI

In Month One

Lessons Learned & Reflections

Pair brand clarity with clean operations. Once the brand locked and the hub centralized the work, conversion lifted, reviews sped up, and the team gained a repeatable model.

Ready for a creative leader who delivers results?

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