Case Study

Course & System Launch
2021-23

$58k

First-Week Course Launch

$104k

In First Six Months

+85k

Increase in Instagram Followers

PedsDocTalk

Dr. Mona had a large and engaged audience but no clear path to purchase. I partnered with her to build a repeatable system for a credible course and a smooth customer journey that could scale.

Team & Partners: Founder, copywriter, developer, video team, graphic designer, ads specialist, diversity consultant.

Deliverables

Strategy

Brand and page design

Resource landing pages

Conversion paths

Email lifecycle

Social kits

Reporting snapshots

Creative operations

The Project

My Role & Ownership

I owned design across channels and kept work on brand and on time. I set checkpoints, established file standards, partnered with copy, dev, and video, and maintained quality through launch.

  • Positioning and messaging framework

  • Offer design and pricing plan

  • Journey architecture for resource to live session to offer

  • Art direction across site, ads, live session deck, and email

  • Analytics cadence for quick iteration

The Challenge

Audience demand was strong, but here was no product, no standards, and no purchase path. We needed a credible course, a simple way to buy, and a repeatable system the team could run again.

  • Translate trusted pediatric expertise into a recognizable brand and scalable digital course.

  • Build a strong marketing foundation + funnel from scratch.

  • Ensure system stability for enrollment/delivery.

  • Launch successfully to an audience new to online course ecosystems.

The Solution

We used a three-phase approach from insight to launch and set up tools the team could reuse.

Phase #1

Insight & Strategy

Audience research, problem and promise, value proposition, success metrics. Creative routes and alignment. Launch goals and budget.

Phase #2

Foundations

Identity refresh and social toolkit. Website structure. Sales page and checkout. Email system and core templates. Analytics setup.

Phase #3

Launch & Growth

Live session plan and ads. Full creative production across ads, social, deck, and emails. QA, live optimizations, and a post-launch iteration plan.

Metrics & Optimization

We tracked performance across the customer journey from opt-in to purchase along with ad results, email open and click rates, and audience growth. The readouts guided creative refreshes and copy refinements for later releases.

Results

  • $58k in first-week course revenue

  • $104k within 6 months (zero to sustaining revenue)

  • +85k followers, improving trust and lowering CAC for future launches

  • Reusable launch toolkit with templates, page patterns, naming, and reporting that accelerated subsequent releases

  • Active community engagement to support retention and ongoing demand

"It's been almost a month since we launched and feedback has been great so far. I can't express how grateful we are to this amazing team we have. We are so happy the course is out there and people are enjoying all the information and community that has come along with it!"

Dr. Mona Amin, PedsDocTalk

Lessons Learned & Reflections

Clarity came first: a single promise, consistent tone, and a low-friction path to buy. Strong brand foundations plus decisive execution and simple KPI readouts kept the team aligned and on time.

Explore

Deliverables & Design

Want to see the system under the hood? Explore the brand kit, page designs, webinar deck, ads, and course platform that kept everything moving.

Ready for a creative leader who delivers results?

If you want strategy-aware design that connects across channels and a steady hand that helps teams do their best work, let’s talk.

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