Case Study
DEI Program and Platform
2021
5x
Monthly Income
1st
Course and Program Launch
10x
ROI In First Launch
Lekeshia Angelique
Lekeshia is a veteran, mom, and DEI coach with a mission to help leaders build cultures of belonging. During a pivot from general business coaching to DEI leadership, I partnered with her to craft a brand and platform that signal authority and support a repeatable program launch.
Team & Partners: Founder, developer.
Deliverables
Strategy
Positioning
Certification visual system
Brand identity
Website
Resource landing pages and conversion paths
Sales assets
Copy support
Brand marketing enablement
The Project
My Role & Ownership
As Senior Graphic Designer, I owned cross-channel design and kept work on brand and on time. I aligned the pivot with a stronger story, a consistent visual system, and a dependable marketing engine.
Positioning and message for the certification and offers
Certification visual system, badges, and templates
Website design with resource landing pages and conversion paths
Sales assets and launch creative across channels
Review cadence and handoffs the team could run
The Challenge
Lekeshia had real expertise and strong testimonials, but materials did not match the new vision. The site read like earlier work, offers were fragmented, and sales relied on manual DMs.
Pivot the business while keeping trust with the audience
Build a certification from zero with limited history and budget
Move from fragmented assets to one clear platform
The Solution
A three-phase plan that aligned brand, offers, and marketing operations.
Phase #1: Brand Identity
Target audience research, promise and proof, certification visual system, logo and palette refresh, component styles, brand guidelines.
Phase #2: Foundations
Website with clear navigation, resource landing pages, and a clean conversion path. Sales page design, copy support, simple dashboards.
Phase #3: Launch & Evergreen
Cross-channel creative, email and social kits, day-by-day KPI snapshots, fast edits to creative based on performance, post-launch report and next steps.
Results
The lift was fast. The polished brand and streamlined system positioned Lekeshia as a DEI leader and supported her income growth.
5x increase in monthly income
First course and program launch shipped on time
10x ROI on the first launch
Recognized positioning and visibility as an industry leader
“This was the most important thing I’ve done in my business. After launch, EVERYTHING changed — I was seen, booked, and my first program was filled to capacity."
Lekeshia Angelique
5x
Monthly Income
1st
Course and Program Launch
10x ROI
In First Launch
Lessons Learned & Reflections
Align the brand story, offer structure, and proof. Build a simple, repeatable system so growth scales without constant reinvention.
Ready for a creative leader who delivers results?
If you want strategy-aware design that connects across channels and a steady hand that helps teams do their best work, let’s talk.
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